{"id":2553,"date":"2019-03-12T03:53:07","date_gmt":"2019-03-12T07:53:07","guid":{"rendered":"https:\/\/falconexpenses.com\/blog\/?p=2553"},"modified":"2022-02-01T13:14:25","modified_gmt":"2022-02-01T18:14:25","slug":"tips-for-a-great-listing-presentation","status":"publish","type":"post","link":"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/","title":{"rendered":"7 Tips for Realtors for a Great Listing Presentation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d61f821a2f4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d61f821a2f4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#A_definitive_list_of_tips_for_realtors_to_create_an_excellent_listing_presentation_that_is_guaranteed_to_grow_their_client_base\" >A definitive list of tips for realtors to create an excellent listing presentation that is guaranteed to grow their client base.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#What_is_a_listing_presentation\" >What is a listing presentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#Why_do_you_need_a_great_listing_presentation\" >Why do you need a great listing presentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#7_Things_a_Realtor_Should_Include_in_Their_Listing_Presentation\" >7 Things a Realtor Should Include in Their Listing Presentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#1_Comparable_Home_Sales\" >1. Comparable Home Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#2_Details_about_the_Local_Housing_Market\" >2. Details about the Local Housing Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#3_Client_Testimonials\" >3. Client Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#4_Personal_Statistics\" >4. Personal Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#5_Photo_of_the_Property\" >5. Photo of the Property<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#6_Ask_Questions\" >6. Ask Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#7_Follow_Up_With_a_Thank_You\" >7. Follow Up With a Thank You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/falconexpenses.com\/blog\/tips-for-a-great-listing-presentation\/#About_Falcon_Expenses\" >About Falcon Expenses<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<h2 class=\"wp-block-heading\" id=\"a-definitive-list-of-tips-for-realtors-to-create-an-excellent-listing-presentation-that-is-guaranteed-to-grow-their-client-base\"><span class=\"ez-toc-section\" id=\"A_definitive_list_of_tips_for_realtors_to_create_an_excellent_listing_presentation_that_is_guaranteed_to_grow_their_client_base\"><\/span>A definitive list of tips for realtors to create an excellent listing presentation that is guaranteed to grow their client base. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/falconexpenses.com\/blog\/wp-content\/uploads\/2019\/03\/listing_presentation-1024x576.png\" alt=\"Listing Presentation, Real Estate\" class=\"wp-image-2736\" srcset=\"https:\/\/falconexpenses.com\/blog\/wp-content\/uploads\/2019\/03\/listing_presentation.png 1024w, https:\/\/falconexpenses.com\/blog\/wp-content\/uploads\/2019\/03\/listing_presentation-300x169.png 300w, https:\/\/falconexpenses.com\/blog\/wp-content\/uploads\/2019\/03\/listing_presentation-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Read on to learn how to create a winning listing presentation. A great resource for realtors.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-listing-presentation\"><span class=\"ez-toc-section\" id=\"What_is_a_listing_presentation\"><\/span>What is a listing presentation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A listing presentation is a meeting that a realtor has with a homeowner to discuss the sale of the homeowner&#8217;s home. During this meeting, the realtor often brings a listing presentation that provides an overview of their process and how they would market and sell the home.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-do-you-need-a-great-listing-presentation\"><span class=\"ez-toc-section\" id=\"Why_do_you_need_a_great_listing_presentation\"><\/span>Why do you need a great listing presentation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It&#8217;s already hard enough to get the listing appointment. Therefore, once you have the appointment you want to make sure that you come prepared and know your stuff. Otherwise, all that time and work you put into getting the appointment will go down the drain. With that said, make sure that you have an awesome listing presentation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-things-a-realtor-should-include-in-their-listing-presentation\"><span class=\"ez-toc-section\" id=\"7_Things_a_Realtor_Should_Include_in_Their_Listing_Presentation\"><\/span>7 Things a Realtor Should Include in Their Listing Presentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-comparable-home-sales\"><span class=\"ez-toc-section\" id=\"1_Comparable_Home_Sales\"><\/span>1. Comparable Home Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In your presentation include comparable home sales located near the homeowner&#8217;s property. This will give the homeowner a realistic understanding of how much they can sell their home for. In addition, it will show that you as the realtor know what you are doing and thus that you will do a good job selling their home. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-details-about-the-local-housing-market\"><span class=\"ez-toc-section\" id=\"2_Details_about_the_Local_Housing_Market\"><\/span>2. Details about the Local Housing Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You want the home seller to find you knowledgeable on the market. It&#8217;s even better if they consider you an expert. In order to do that it is critical that you use facts. To gather these facts do your research on the home sales in the area and include this information in your listing presentation.<\/p>\n\n\n\n<p>To prepare a good listing presentation you need to have a ready&nbsp;<strong><a href=\"https:\/\/www.tomferry.com\/blog\/hows-the-market-new-script\/\" target=\"_blank\" rel=\"noreferrer noopener\">real estate script<\/a>&nbsp;<\/strong>that will answer all of the questions of your potential buyers. The most common question that your customers will probably ask, is &#8220;how&#8217;s the market&#8221; and you need to give realistic and straightforward answers to satisfy their questions. Most of the customers will be confused by the current situation because of the covid pandemic and Tom Ferry shares his script to respond to the questions about the real estate market today <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-client-testimonials\"><span class=\"ez-toc-section\" id=\"3_Client_Testimonials\"><\/span>3. Client Testimonials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social proof is one of the most effective marketing tools in your arsenal today. Further, one of the most effective forms of social proof marketing is client testimonials. Don&#8217;t be shy to show off the excellent things your previous clients have to say about your services. Experience speaks louder than words and their experience with your needs to be shared loudly.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Pro tip:<\/p>\n\n\n\n<p>Provide your previous client&#8217;s phone numbers so that your home seller prospects can call them for a first-hand testimonial and recommendation. Of course, get their consent first.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-personal-statistics\"><span class=\"ez-toc-section\" id=\"4_Personal_Statistics\"><\/span>4. Personal Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Use your past success to build more success. Home sellers want to know that you have done this before with homes like theirs. Do your homes sell 20 percent faster than average? Do they sell at 10% higher than average? These are all personal success metrics that should be included in your listing presentation. If you have the data to back it up, then use the data.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Pro tip:<\/p>\n\n\n\n<p>Print out your current listing and past sales. Then bring this printout with you to the meeting. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-photo-of-the-property\"><span class=\"ez-toc-section\" id=\"5_Photo_of_the_Property\"><\/span>5. Photo of the Property<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> Make the extra effort to take a photo of the property. This will show your prospective client that you are a true professional and that you take your job seriously. Most importantly, it will show individual attention, which will convince the homeowner that you are going to truly dedicate time to the <g class=\"gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins doubleReplace replaceWithoutSep\" id=\"7\" data-gr-id=\"7\">sale<\/g>. Also, it gives you a chance to view the condition of the property. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-ask-questions\"><span class=\"ez-toc-section\" id=\"6_Ask_Questions\"><\/span>6. Ask Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> When you are at the meeting be sure to ask the homeowner questions. This shows that you are interested in the homeowner&#8217;s needs and personal wellbeing. No matter what the question is demonstrate active listening and genuinely engage. After all, real estate is largely a people business and that means building relationships is important. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-follow-up-with-a-thank-you\"><span class=\"ez-toc-section\" id=\"7_Follow_Up_With_a_Thank_You\"><\/span>7. Follow Up With a Thank You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> This is a great way to build rapport and leave a lasting impression on the homeowner. It takes only a small amount of your time and the value created is far higher than the time invested. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Pro tip:<br><br>Send Flowers<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>If you are looking for listing presentation examples, check out the posts below:<\/p>\n\n\n\n<p>This one was published by UpNest, and offers some great examples:<br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.upnest.com\/1\/post\/10-fantastic-listing-presentation-examples-for-real-estate-agents\/\" target=\"_blank\">10 Fantastic Listing Presentation Examples for Real Estate Agents<\/a><\/p>\n\n\n\n<p>This post was published by Breakthrough Broker and it provides a great listing presentation template.<br><a href=\"https:\/\/www.breakthroughbroker.com\/listing_presentation#.XIlRtqSxUlQ\" target=\"_blank\" rel=\"noreferrer noopener\">Breakthrough Broker Listing Presentation Template<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-falcon-expenses\"><span class=\"ez-toc-section\" id=\"About_Falcon_Expenses\"><\/span>About Falcon Expenses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Falcon Expenses is a top-rated expense and mileage tracker app for self-employed and small businesses to track expenses and tax deductions. <strong><em>Falcon customers record $6,600, on average, in annual tax deductions. Get started today. <\/em><\/strong>The longer you wait, the more tax deductions you miss.<\/p>\n\n\n\n<p>Automatically track mileage expenses and expenses, keep an <a href=\"https:\/\/falconexpenses.com\/blog\/how-to-keep-an-odometer-log-of-business-mileage\/\">odometer log<\/a>, receipt vault and log billable hours. Quickly organize expenses by time period, project, or client. Easily <a href=\"https:\/\/falconexpenses.com\/blog\/how-to-create-an-expense-report\/\">create expense reports<\/a> and <a href=\"https:\/\/falconexpenses.com\/blog\/mileage-expense-log-requirements\/\">mileage logs<\/a> with your expense data for email to anyone in PDF or spreadsheet formats, all from your phone. Falcon&#8217;s expense report template is IRS compliant. Use for keeping track of tax deductions, reimbursements, taxes, record keeping, and more. Falcon Expenses is great for self-employed, freelancers, realtors, delivery drivers, couriers, business travelers, truckers, and more.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>A definitive list of tips for realtors to create an excellent listing presentation that is guaranteed to grow their client&#46;&#46;&#46;<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":2736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[371,361],"tags":[378,375,387,372,502,28],"class_list":["post-2553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","category-tips","tag-broker","tag-home-selling","tag-listing-presentation","tag-real-estate","tag-real-estate-agent","tag-realtor"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/falconexpenses.com\/blog\/wp-json\/wp\/v2\/posts\/2553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/falconexpenses.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/falconexpenses.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/falconexpenses.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/falconexpenses.com\/blog\/wp-json\/wp\/v2\/comments?post=2553"}],"version-history":[{"count":0,"href":"https:\/\/falconexpenses.com\/blog\/wp-json\/wp\/v2\/posts\/2553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/falconexpenses.com\/blog\/wp-json\/wp\/v2\/media\/2736"}],"wp:attachment":[{"href":"https:\/\/falconexpenses.com\/blog\/wp-json\/wp\/v2\/media?parent=2553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/falconexpenses.com\/blog\/wp-json\/wp\/v2\/categories?post=2553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/falconexpenses.com\/blog\/wp-json\/wp\/v2\/tags?post=2553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}